NovaPencilDesign
WELCOME TO MY PAGE
About Me
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Hello, my name is Katherine
I’m a creative and detail-oriented Graphic Designer with over 20 years of experience in digital and print design for corporate, retail, and e-commerce brands. I work on projects from idea to final result. I create social media graphics, email marketing, presentations, and campaign materials that follow brand guidelines and meet business goals.
I use Adobe Creative Suite, CorelDraw, and hand-drawn sketches, and I also have experience with video editing and AI-based content. I work well in fast-paced team environments, pay close attention to detail, and focus on practical design solutions. I have strong knowledge of pre- and post-production processes and make sure all print work is accurate and high quality.
Technical & Personal Skills
CorelDRAW
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Mailchimp
DaVinchi, CapCut, ClipMaker
MS Office/Power Point
AI Image/Video Generation
eCommerce
Amazon/ETSY/WordPress
Facebook/Instagram
Canva, Vista, Figma
Cricut Design Space
X-Tool Studio
Creative Thinking
Project Management
Business Strategy
Press Check
Email Campaigns
Customer Service
Multitasking
Time Management
Attention to Details
Problem Solving
Print Precision
Photo Editing
DTF & HTV Printing
Engraving
Logo & Business Card Designs
A logo is a fundamental component of your brand identity. It represents your business's values, personality, and mission. A professionally designed logo helps establish a strong brand presence and distinguishes you from competitors.
Advertising Materials
Flyers and brochures allow you to present detailed information about your products, services, and business in a visually appealing and concise format. They provide a platform to highlight key features, benefits, and pricing, helping customers make informed decisions.
Amazon, Web & Social Media Designs
Strong visuals online capture attention and convey your brand’s message instantly. Professionally designed banners and social media graphics boost engagement, build credibility, and keep your brand memorable.
Content Production
Content production and scenario development. Photo and video planning and coordination. On-site directing and shoot management. Support of video editing and post-production workflows. AI-based content creation.
End Grain Chopping Block
Personalized Barbecue Board
Romeo & Juliet Cutting Board Set
Hand Drawing Art
A custom portrait captures the unique spirit and personality of your beloved pet. Thoughtfully crafted by hand, it becomes a timeless keepsake and a heartfelt way to celebrate the bond you share.
Materials: Soft Patsell on Clairefontaine Pastelmat Paper.
Work Experience
2023 - 2025
Straga Products / Toronto
Sr. Graphic Designer,
Manager
Led the design team and development of innovative, market-driven products, from concept to launch. Strategically created and managed branded storefronts on Amazon and Etsy, optimizing listings and driving sales. Created content for the website and social media to boost sales and brand visibility. Handled customer communication, solved order issues, and set up a system to organize and prioritize orders. I also worked closely with clients on custom designs and managed supply orders to keep everything running smoothly.
2018-2021
RealMedia / Mississauga
Sr. Graphic Designer,
Team Leader
Led a team of designers. Managed and trained junior designers. Created corporate email campaigns, newsletters, managed company's social media platforms. Assisted in website design. Designed and produced eye-catching marketing materials for real estate agents, including logos, flyers, feature sheets, postcards and signs. Managed multiple projects, adhering to tight deadlines and delivering high-quality design solutions that exceeded client expectations. Managed print production and quality control.
2013-2018
Straga Products / Toronto
Sr. Graphic Designer
Designed and developed new products, Created and managed Amazon, Etsy shops and company’s website. Managed company's website and social media platforms. Communicated with clients and solved problems with orders. Managed and prioritize orders, created system of sorting. Worked with customers and ordered supplies. Worked as laser machine operator (Universal Laser Systems).
2012-2013
TD Images / Woodbridge
Graphic Designer
Collaborated with clients to understand their design needs and objectives for various print projects, including brochures, flyers, business cards, banners, and promotional materials. Translated client ideas and requirements into creative and visually appealing designs that effectively conveyed their messages and aligned with their branding. Pre-press preparation: Checked and adjusted artwork files for correct bleeds, safe zones, and trim lines to ensure accurate printing results. Post production: trimmed, packaged and prepared orders for shipping.
2008-2010
Advertising Agency SLON7
Sr. Graphic Designer
Advised clients on design choices, suggesting adjustments to improve visual impact and print quality while considering cost-effective solutions. Translated client ideas and requirements into creative and visually appealing designs that effectively conveyed their messages and aligned with their branding.
2005-2006
Publishing House “Forpost”
Graphic Designer
2003-2005
Advertising Agency “PromArt”
Jr. Graphic Designer
Designed on regular basis an advertising weekly magazine "Forpost". Assisted in maintaining the print shop's equipment, including troubleshooting minor technical issues with printers and ensuring proper calibration for accurate color reproduction.
Presented design concepts to clients, incorporating feedback and making necessary revisions to achieve final approved designs. Created custom promotional materials with client's branding such as stationary, wall and table calendars, daily planners and etc.
2002-2003
Publishing House “Asia Mix”
Jr. Graphic Designer
Worked with Senior Designer to designed travel magazine "Asia Mix" on monthly bases. Collaborated with the production team and print technicians to oversee the printing process, ensuring that the final printed materials matched the approved designs and met quality standards.
Contact
Please feel free to contact me using the form below, or you may e-mail me at novapencildesign@gmail.com
Instagram's DM's are welcomed as well.
Mississauga, ON, Canada